SWOT Analysis
Strengths
-Location
-Unique boutique
-Relationship focused
-Community oriented
-Variety of products
-Creative integrated marketing tactics
-Impeccable customer service
-Highly trained and qualified staff
-Niche market positioning
Weaknesses
-Lack of online presence
-Minimal updates made to website
-Cannot purchase products online
-No loyalty program
-Environment not conducive to small children
Opportunities
-Allow customers to take ownership of brand
-Established relationships with clientele, media, and community
Threats
-Economic downturn
-Many brands online—must break though clutter
